AGENCY : AWK MOB
AMANDA NAVAI l HYERI KIM l ANDREA CERNAK l AMANDA LAM
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Brief : Have current Air Miles collectors go from purchasing 1 Bonus Air Miles item to purchasing 5 items in their cart. Air Miles should be top of mind and increase behavioural changes when interacting with Air Miles.
Insight : The thrill of the hunt & fantasy sparks the motivation to buy more.
Marketing Solution : SCRATCH MATCH MILES
Getting collectors excited about their dreams by hunting for Bonus Air Miles items throughout their shopping journey by introducing our scratch card. Reminding them that their fantasy of their " bigger picture," is within reach.
SCRATCH CARD
EMAIL - INTRO TO SCRATCH MATCH MILES
OOH : DIGITAL TRANSIT AD'S
EXPERIENTIAL
STORE DECALS
IN-STORE
BRANDED SHELF
BANNERS
APP
EMAIL REMINDER
