Brief : Create a campaign with strong copywriting. Matching human insights to the right brand.
Insight : Everyone is ordinary but is extraordinary in every way.
Target : Men ages 20 - 35 who keeps themselves busy, true to himself, loves helping others and loves the little things in life.
Strategy : Sending a message to those who wear Levi's or want to buy a pair. Levi's is the jeans for the you.
Concept : Levi's was always fitted for the ordinary person but does extraordinary things in his daily life. You are bring true to you in your Levi's.
