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Brief : Create a campaign with strong copywriting.  Matching human insights to the right brand.

Insight : Everyone is ordinary but is extraordinary in every way.  

Target : Men ages 20 - 35 who keeps themselves busy, true to himself, loves helping others and loves the little things in life. 

Strategy : Sending a message to those who wear Levi's or want to buy a pair. Levi's is the jeans for the you. 

Concept : Levi's was always fitted for the ordinary person but does extraordinary things in his daily life. You are bring true to you in your Levi's. 




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